Thursday, 25 August 2016
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fresh produce social media
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25.08.2016 14:50

New retail brands keep emerging as the demand for fresh produce continues to increase. In fact, branded produce sales are expected to reach almost US$7 billion by 2018, up from $5.6 billion in 2013.

To meet this demand and differentiate themselves from competitors, fresh produce brands are looking to build brand loyalty and illustrate value using a variety of marketing and advertising channels to reach and interact with their consumers — and that means increasing their focus and investment in marketing.

As consumer trends shift towards healthy eating, fresh produce is challenging processed food as the first choice for consumers, marketing themselves in spaces that are traditionally dominated by junk food. Consider Super Bowl XLIX where advertisements for fast food and cars shared the platform with a 60 second avocado ad (costing nearly US$4 million), funded by a Mexican non-profit avocado organization that co-ordinates the marketing activities for their growers.

Headlines

HFFA Research
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25.08.2016 14:46

A new EU study reveals that the EU would need 19 million more hectares of farm land to produce the same amount of food without innovation in plant breeding.

rabobank tomatoes
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25.08.2016 14:41

In 2016, US processing tomato acreage, production and price declined—and will continue to do so until excessive inventories are reduced over the next two to three years.

Spain Arab peninsula
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25.08.2016 14:36

Two of the main markets in the Arabian Peninsula, the United Arab Emirates and Saudi Arabia, have registered a positive evolution for the export of Spanish fruits and vegetables.

Popular Articles
Rabobank tomatoes
/
25.08.2016 14:41
In 2016, US processing tomato acreage, production and price declined—and will continue to do so until excessive inventories are reduced over the next two to three years.
Spain Arab peninsula
/
25.08.2016 14:36
Two of the main markets in the Arabian Peninsula, the United Arab Emirates and Saudi Arabia, have registered a positive evolution for the export of Spanish fruits and vegetables.
HFFA Research
/
25.08.2016 14:46
A new EU study reveals that the EU would need 19 million more hectares of farm land to produce the same amount of food without innovation in plant breeding.
2nd Cool Logistics Asia
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25.08.2016 14:32
Cool Logistics Asia Congress and the 2nd China International Fresh Foods Circulation Congress (FFCC) team up to strengthen links across the Asian logistics sector.
 The Amsterdam Produce Show and Conference
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24.08.2016 13:13
The Amsterdam Produce Show and Conference (APS) is a brand new event that will bring the international fresh produce and flower communities together in Holland – at the very heart of the global produce industry.
Rabobank tomatoes
/
25.08.2016 14:41
In 2016, US processing tomato acreage, production and price declined—and will continue to do so until excessive inventories are reduced over the next two to three years.
International Agricultural Robotics Forum
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24.08.2016 13:20
Naïo Technologies has the pleasure to announce the venue of the first International Agricultural Robotics Forum, on the 18th and 19h of November 2016.
VOG Gerhard Dichgans
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24.08.2016 13:27
Consortium Director Gerhard Dichgans is optimistic: we are counting on a fine quality crop and a very bright start to the season.
Robots agricultural co-workers
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29.07.2016 13:53
Advanced engineering could be the solution for the sustainable intensification of agriculture, as technology for producing service robots reaches maturity.
EDEKA GLOBALG.A.P. Certification
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28.07.2016 12:34
EDEKA believes that the implementation of Good Agricultural Practices is the key to produce safely and sustainably. Therefore EDEKA is requiring all producers of fruits and vegetables to be certified to the GLOBALG.A.P. Integrated Farm Assurance Standard.
summer Greece
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29.07.2016 13:58
Because of the summer holidays Froutonea goes on a three weeks vacation until August 22nd.
Greek cherries
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29.07.2016 13:51
Greek exporters enjoyed a positive cherry season this year, helped by difficulties in Italy and a growing reputation for quality, fruitnet.com reports.

Multimedia

Here are the new facilities of the Wholesale Market of Belgrade.

The Wholesale Market of Belgrade

25.08.2016 14:41