Thursday, 6 October 2022
+10...+16° C


Special jute packaging for mandarins a success for the last three years
06.12.2017 11:08

A few years ago category manager Ed van Venrooij encountered jute packaging abroad. He took it to his Spanish citrus supplier and they thought it was a good idea too. Dutch retailer Hoogvliet has now been supplying the jute 'Sinterklaas bag' of mandarins in the week of the 5th of December (Sinterklaas:" a kids tradition) in all stores. "The increase in turnover in that week is considerable! Whereas in the past a lot of sweets were handed out during these holidays, people are increasingly aware of the risks of high levels of sugar consumption. Our Piets (Sinterklaas' helpers) are therefore handing our mandarins in store more often than sweets and we see other companies doing this as well," says Ed van Venrooij.

The advantage of this jute packaging is that the product is visible. That's a real must for all fruit and vegetable products. We keep this packaging exclusive to this week. Something like this has to have a short term, or the attention will be lost. It's the perfect time for it. Cold weather is always good for the citrus sales and the citrus is of excellent quality. Kids use the packaging as a gadget, for instance for holding marbles. Other retailers have now taken over the idea, as I see them popping up here and there," concludes Ed.

For more information:
Ed van Venrooij


Related Articles

08.05.2018 10:53

In the meeting that saw the representatives of the European apricot production has emerged a substantially different picture from 2017.

12.02.2018 09:25

The World Apple and Pear Association (WAPA) held its Annual General Meeting at the Fruit Logistica fair in Berlin on 9 February.

11.10.2017 16:05

While New Zealand saw record kiwifruit exports in 2016-17 and there is often much discussion within the industry about rebounding from vine disease Psa, a group of 212 growers is seeking redress for the losses caused by the incursion.

08.05.2018 10:53