Vegetable seed company Hazera’s mission is to contribute to the supply of high quality vegetables all over the world. With this mission in mind, the company decided to support agricultural development in Africa, providing high quality seeds and expertise to support people improving their living conditions. In Ethiopia a development project that began with the adoption of one village is expanding now to 13 additional villages. Another project is supported in Holeta, where the Roseland foundation is developing the community through education and agriculture. More broadly, Hazera is training farmers all over Africa and is introducing vegetable varieties that can bring African farms to healthy profit.
The Ethiopian villages project was initiated and accompanied by Hazera together with its local distributor, Green Life. Challenge was to make local farmers more professional, so that they could better support their families. The project began in the small village of Gedenser, in eastern Ethiopia. Its agricultural potential called for a long-term investment, requiring the villagers to commit themselves to study and work in order to learn agriculture and make a living from it. Hazera contributed seeds to the project for 3 basic crops: onions, tomatoes and peppers. Hazera representatives brought together all the families involved, helped teach them to use organic animal manure for soil fertilization and provided agricultural equipment and supplies. After about a year, the villagers began to make a living from their produce. The project drew the attention of senior officials from Ethiopia’s Ministry of Agriculture and from 2017 the project will be expanding to 13 more villages in Ethiopia!
The Roseland Academy initially started as a school located in Holeta Town, near Addis Abeba. Besides ensuring education and taking care of the children, the foundation also wants to improve life standard by developing vegetable cultivation. Harvested products are used for healthy meals prepared by the children and their mothers. By now, production is even exceeding the needs. The surplus vegetables, such as tomato, cauliflower, onion, cucumber and pepper, are sold on the local market, generating income for the community that is re-invested in new development projects.
Jawadat Badawieh, Hazera’s Manager responsible for African markets: “Beside these two exemplary development projects, Hazera is providing farmers training in a range of African countries such as Tanzania, Angola, Uganda, Zimbabwe, Zambia, Rwanda and most recently in West-Africa, more particularly in Sierra Leone, Ivory Coast, Burkina Faso and Senegal. In the last country we were also present at the Congress of the African Seed Trade Association at the beginning of March.
There is much demand from farmers for expertise and good practices. Hazera can offer those, and our selected vegetable varieties and genetics fit very well to African climate conditions. Hazera is seeking cooperation with governmental institutions, NGO’s and unions to enhance agricultural development and yields. The dream is to create successful projects such as those in Ethiopia also in other countries. At this moment I’m seeing opportunities in Uganda or maybe Rwanda. It would be very honourful for us to have the success concept transplanted to other countries and, more important, it would be beneficial for farmers.”
In Ethiopia, Hazera is also active with seed production for its vegetable varieties, another way to introduce professional knowledge into this continent full of promise. A potential that is also seen clearly by Hazera’s mother company Limagrain, that has considerably strengthened its presence in Afica through its daughter companies and through several recent acquisitions such as Link Seed (South Africa) and Seed Co (several countries).
As Hazera’s CEO Rami Dar stated: "Hazera aims to help feed the world's growing population and develop agriculture throughout the world. By supporting and developing agriculture in Africa we can help millions of people to improve their living conditions”.
Hazera - Committed to growing together
Hazera, part of the French Limagrain Group, brings expertise, commitment and support, combining decades of experience with state-of-the-art technology. Hazera’s innovations are based on the solid foundation of modern science combined with traditional breeding methods to create top performing products offering optimal solutions for growers. Hazera has been a reliable partner since several decades, offering varieties in a wide range of vegetable crops, covering all major segments for these crops. Beside agronomic qualities such as yield and disease resistance, Hazera is focusing on qualities required by the fresh produce supply chain such as year round supply, long shelf life, attractiveness, suitability for transportation, nutritional qualities, taste and convenience.
Hazera’s headquarters are situated in Israel and in The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets.
As part of its IMAGINE social responsibility programme, and with the aim of promoting our devoted teams, who work day in, day out, to provide an exceptional apple, Pink Lady® held its first ever Pink Lady® Day on 20 October 2017.
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